QH - Please select the appropriate option from the list. This household is located in …

Introduction to Respondent: Hi! I am _______from Kadence International and we are conducting a survey for recruitment of affluent panel. Can I please ask you a few questions. It's a very short survey and will take only around 8-10 minutes of your time!

Section 1: Demographics & Household Information

Q2 - What is your current age?

Q3 - What is your gender?

Q4 - What is your highest level of education?

Q5 - Are you the chief wage earner of the family?

Q6 - What is the highest level of education of the CWE in your household?

Q7 - Please tell me which of these durables / items do you have at home? It could be owned by you, your family, or provided by the employer or it could be available in the house you live in; but it should be for the use of just you or your household/family members. These durables should be in working condition.

NCCS - Calculated NCCS

Q8 - What is your current marital status?

Q9 - Please select correct option from the list for this house.

Q10 - Please select correct option for each from the list.

Q11 - How many members, including yourself, are there in your immediate household?

Q12 - How many children (under 18) live in your household?

Section 2: Professional & Income Details

Q13 - What is your current employment status?

Q14 - What is the current employment status chief wage earner?

Q15 - In which industry do you primarily work or own a business?

Q16 - What is your estimated individual annual income (pre-tax) in Indian Rupees (INR)?

Q17 - What is your estimated total household annual income (pre-tax) in Indian Rupees (INR)?

Q18 - How many vehicles does your household own?

Q18a - If your household owns any luxury vehicles, please select the brands: (Select all that apply)

Q19 - Do you own any of the below new age premium home appliances brands?

Q20 - Do you own a smart TV?

Q21 - Have you subscribed to any of the below OTT Subscriptions?

Q22 - Do you actively invest in any of the following? (Select all that apply)

Q23 - Do you have a Demat account for trading/investing in the stock market?

Section 4: Lifestyle & Discretionary Spending

Q24 - How often do you travel internationally for leisure in a year?

Q25 - How often do you travel domestically for leisure in a year?

Q26 - Which of the following luxury items or services have you purchased or regularly use? (Select all that apply)

Q27 - Which of the following luxury durable goods do you own or have recently purchased? (Select all that apply)

Q28 - How often do you dine at five-star hotels or standalone luxury fine-dining restaurants?

Q29 - What kind of credit cards do you primarily use? (Select all that apply)

Section 5: Social Engagement & Philanthropy

Q30 - Are you a member of any of the following exclusive clubs or associations? (Select all that apply)

Q31 - Do you regularly contribute to charitable organizations or philanthropic causes?

Section 6: Media & Digital Consumption

Q32 - Which of the following news sources do you regularly consume? (Select all that apply)

Section 7: Panel Participation & Screening

Q33 - Are you currently a member of any other online research panels?

Q34 - How comfortable are you participating in various types of research activities? (Select all that apply)

Q35 - To ensure the quality of our panel, we conduct occasional verification checks. Are you comfortable with us conducting a brief verification process (e.g., asking for proof of address/identity, without requiring income proof directly)?

Thank you for completing our questionnaire. We will review your responses and get back to you shortly regarding your eligibility to join our affluent panel.